TSSA Takes a Page from a Hollywood Thriller Script
Technical Standards and Safety Authority (TSSA) and its safety partners (including The Office of the Fire Marshal and Emergency Management and Kidde Canada) hope that a new campaign will help reduce the number of carbon monoxide poisonings which continue to threaten the safety of homeowners due to a lack of awareness or complacency.
The hard-hitting Ontario-wide campaign themed “The Silent Killer” is one of TSSA’s biggest public-focused carbon monoxide poisoning prevention efforts to-date. At the heart of the program is the 90-second video reminiscent of a Hollywood thriller film movie trailer. In the video, just three words are uttered by a terrified homeowner slowly making her way into her basement, unaware that a carbon monoxide leak is lurking. Just before collapsing from exposure to the deadly gas, she utters the words “I can’t breathe.”
Click here to visit thesilentkiller.ca and to see the full length video.
Carbon monoxide is a leading cause of accidental poisonings in Ontario every year, with more than 65% of all CO incidents in Ontario occurring in the home.
The high impact TSSA video is running in select Ontario movie theatres supported by social media and other outreach activities all promoting the educational web site – thesilentkiller.ca.
With the ‘movie promotion-feel’ of the video, TSSA hopes the ‘The Silent Killer’ trailer will have a major impression on homeowners, driving them to visit the web site to learn about sources and risks of CO, and to take action to protect themselves and their families. The two key lines of defence against CO poisoning are annual inspections and maintenance of fuel-burning appliances, and, the installation of CO alarms outside all bedrooms in a home.
thesilentkiller.ca gives visitors life-saving tips, a “Find a Contractor” tool to arrange for a TSSA-certified inspection of their fuel-burning appliances plus savings on digital CO alarms from campaign partner, Kidde Canada. There is also a chance to win one of one-hundred Kidde “Worry Free” CO alarms with a never-replace 10 year lithium battery.
Ontario CO alarm law stipulates that all homes, regardless of its age, must have working carbon monoxide alarms installed outside all sleeping areas if the dwelling has fuel-burning appliances or an attached garage or carport. The law also stipulates ongoing maintenance and replacement of alarms since, like smoke alarms, CO alarms don’t last forever. They need to be replaced every 7-10 years, depending on the brand.